One-Line Value Proposition
A 330gsm high-pile shu velvet featuring 7mm lofty face and smooth plain back—engineered for exceptional softness, substantial warmth, and cozy comfort for cold-weather lounging and casual wear.
Product Description
This premium shu velvet features a luxurious 7mm high-pile face that delivers cloud-like softness and exceptional warmth, paired with a smooth plain back for stable fabric performance and easy layering. At 330gsm, this heavyweight fabric provides serious insulation for cold conditions while maintaining the lightweight comfort that makes velvet so versatile .
The high-pile construction creates thousands of tiny air pockets that trap warm air effectively, offering superior thermal insulation without excessive weight . The plush, velvety texture is incredibly soft against the skin, with the characteristic feel that's become popular for cold-weather garments .
Unlike traditional fleece, this shu velvet features longer pile height (7mm) that creates a more dramatic, dimensional surface while providing enhanced warmth. The fabric is engineered to be drapeable and non-bulky despite its substantial weight, making it ideal for relaxed silhouettes and cozy layering pieces .
The smooth plain back ensures the fabric layers easily over other pieces without catching or adding unnecessary bulk. Whether worn as a standalone cozy jacket, a luxurious lining, or simply for everyday comfort, this 330gsm shu velvet delivers the ultimate combination of softness, warmth, and casual style.
Recommended Applications
🧥 Outerwear: Cozy casual jackets, lounge coats, relaxed cardigans
🧥 Lining: Premium lining material for cold-weather outerwear
🏠 Home: Luxurious loungewear, cozy robes, comfortable sleepwear
🧢 Accessories: Plush hats, soft scarves, warm gloves
🛋️ Everyday: Casual comfort, home relaxation, weekend style
Performance Advantages
✅ 7mm High-Pile Construction: Luxuriously soft, cloud-like texture with dramatic dimensional surface
✅ Exceptional Warmth: 330gsm heavyweight with high-pile structure traps warm air effectively
✅ Superior Softness: Premium shu velvet feel, incredibly gentle against the skin
✅ Lightweight Feel: Despite substantial weight, fabric remains drapeable and non-bulky
✅ Smooth Plain Back: Easy to layer, won't catch on other fabrics
✅ Anti-Pilling Finish: Maintains plush appearance even after repeated wear and washing
✅ Versatile Applications: Ideal for jackets, linings, loungewear, and accessories
✅ Easy Care: Machine washable and quick-drying