One-Line Value Proposition
A 330gsm double-sided shu velvet featuring luxurious high-pile texture on both faces—engineered for reversible styling, exceptional softness, and maximum warmth for cold-weather comfort.
Product Description
This premium double-sided shu velvet features luxurious high-pile texture on both faces, creating a fabric that's equally soft and warm from every angle. At 330gsm, this heavyweight fabric delivers exceptional insulation for cold conditions while maintaining the lightweight comfort that makes velvet so versatile .
The double-sided high-pile construction creates thousands of tiny air pockets on both surfaces, trapping warm air effectively for superior thermal insulation . The plush, velvety texture on both sides means this fabric offers twice the softness of standard single-sided velvet, with the characteristic feel that's become popular for cold-weather garments .
This reversible design offers incredible design flexibility—create garments that can be worn two ways, with the same luxurious look and feel on both sides. The generous 7mm pile height on each side provides dramatic dimensional texture while ensuring maximum warmth without excessive weight .
The fabric is engineered to be drapeable and non-bulky despite its substantial weight, making it ideal for relaxed silhouettes, cozy jackets, and reversible outerwear pieces. Whether used for reversible jackets, luxurious linings, or simply for everyday comfort, this 330gsm double-sided shu velvet delivers the ultimate combination of softness, warmth, and design versatility.
Recommended Applications
🧥 Outerwear: Reversible jackets, cozy coats, luxury cardigans
🧥 Lining: Premium reversible lining for cold-weather outerwear
🏠 Home: Luxurious throws, reversible blankets, cozy robes
🧢 Accessories: Plush reversible hats, scarves, gloves
🛋️ Everyday: Casual comfort, home relaxation, weekend style
Performance Advantages
✅ Double-Sided High-Pile: Luxurious 7mm pile on both faces for twice the softness and warmth
✅ Reversible Design: Create garments that can be worn two ways with identical luxury on both sides
✅ Exceptional Warmth: 330gsm heavyweight with dual high-pile structure traps warm air effectively
✅ Superior Softness: Premium shu velvet feel on every surface, incredibly gentle against the skin
✅ Lightweight Feel: Despite substantial weight, fabric remains drapeable and non-bulky
✅ Design Versatility: Perfect for reversible jackets, luxury linings, and high-end accessories
✅ Anti-Pilling Finish: Maintains plush appearance even after repeated wear and washing
✅ Easy Care: Machine washable and quick-drying